V Mardi Widyadmono, Mugi Harsono


Corporate reputation is a business buzzword that attracts the scholars and practisioners attention in the last decade. This paper discusses dan provides argumentation on the popularity of corporate reputatation by reviewing the publication of corporate reputation theme at JSTOR, highlights the dynamic aspect of corporate reputation through quoting the Forbes rank on corporate reputation during 2016-2018 and finally, I conclude based on ontology objective and subjective perspective that perception on corporate reputation is not aggregation of all stakeholder. The aggregation of perception on corporate reputation might be performed for a certain corporate stakeholder. This paper contributes on helping researchers in preparing corporate reputation measurement for more comprehensive research on corporate reputation.


Corporate reputation, ontology, stakeholder analysis

Full Text:


Al-saadi, H. (2014). Demystifying Ontology and Epistemology in research methods, (February), 1–11.

Almeida, M. da G. M. C., & Coelho, A. F. M. (2018). The Antecedents of Corporate Reputation and Image and Their Impacts on Employee Commitment and Performance: The Moderating Role of CSR. Corporate Reputation Review.

Bendixen, M., & Abratt, R. (2013). Corporate Identity , Ethics and Reputation Russell in Supplier-Buyer Relationships Michad Bendixen Abmtt, 76(1), 69–82.

Br, D. (2018). CSR Actions in Companies and Perception of Their Reputation by Managers : Analysis in the Rural Area of an Emerging Country in the Banking Sector.

Brammer, S. and S. Pavelin: 2004, 'Voluntary Social Disclosures by Large UK Companies', Business Ethics: A European Review 13(2/3), 86-99

Bryman, A. (2008). Social research methods. Oxford: Oxford University Press.

Bryson, J. M. (2004). What to do when stakeholders matter. Stakeholder identification and analysis techniques. Public Management Review, 6(1), 21–53.

Crotty, M. (1998). The Foundations of Social Research: Meaning and Perspective in the Research Process. London: Sage.

Fombrun, C. J., & Ponzi, L. J. (2015). Stakeholder Tracking and Analysis : The RepTrak ® System for Measuring Corporate Reputation, 18(1), 3–24.

Gardberg, N. A. (2017). Corporate Reputation : Fashion , Fad , or Phenomenon ? Corporate Reputation Review.

Hussain, N. (2015). Nazim Hussain Impact of Sustainability Performance on Financial Performance : An Empirical Study of Global Fortune ( N100 ) Firms, (June).

Illia, L. and Balmer, J.M.T. (2012), “Corporate communication and corporate marketing”, Corporate Communications, Vol. 17 No. 4, pp. 415-433.

Irmaini, Z. (2011). Memperkuat Reputasi Perusahaan Melalui Implementasi CSR, 4(2), 55–70.

Jain, P., Vyas, V., & Chalasani, D. P. S. (2016). Corporate Social Responsibility and Financial Performance in SMEs : A Structural Equation Modelling Approach.

Kobrak, C. (2013). The concept of reputation in business history. Business History Review, 87(4), 763–786.

Luijk, H. Van. (2003). Author ( s ): HENK VAN LUIJK Source : Society and Economy , Vol . 25 , No . 2 , BUSINESS ETHICS AND ETHICAL BUSINESS Published by : Akadémiai Kiadó Stable URL :, 25(2), 159–170.

Matuleviciene, M., & Stravinskiene, J. (2015). The importance of stakeholders for corporate reputation. Engineering Economics, 26(1), 75–83.

Money, K., Saraeva, A., Garnelo-Gomez, I., Pain, S., & Hillenbrand, C. (2017). Corporate Reputation Past and Future: A Review and Integration of Existing Literature and a Framework for Future Research. Corporate Reputation Review, 20(3–4), 193–211.

Olegario, R., & McKenna, C. (2013). Introduction: Corporate reputation in historical perspective. Business History Review, 87(4), 643–654.

Pérez, A. (2015). Corporate reputation and CSR reporting to stakeholders: Gaps in the literature and future lines of research. Corporate Communications, 20(1), 11–29.

Quevedo-puente, E. De, Fuente-sabat, J. M. D. la, & Delgado-Garcia, J. B. (2003). Corporate Social Performance and Corporate Reputation : Two Interwoven Perspectives, 10(1), 60–72.

Roberts, P. W., & Dowling, G. R. (2002). Corporate Reputation and Sustained Superior Financial Performance Author ( s ): Peter W . Roberts and Grahame R . Dowling Published by : Wiley Stable URL : CORPORATE REPUTATION AND SUSTAINED, 23(12), 1077–1093.

Salah S. Hassan, H. M. S. (2009). Customer and non-customer perspectives for examining corporate reputation, 18(5), 326–337.



  • There are currently no refbacks.

Copyright (c) 2019 Monex : Journal Research Accounting Politeknik Tegal

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

View My Stats